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Press Release

Goodwill of Southeastern Wisconsin selects ShopperTrak Traffic Insights to enhance in-store operations

April 10, 2018


Nonprofit retailer leverages ShopperTrak to better understand shopper behavior and improve store performance

CHICAGO—(April 10, 2018)— Tyco Retail Solutions today announced that Goodwill of Southeastern Wisconsin, the largest of more than 162 Goodwill organizations in the world, has selected its ShopperTrak in-store traffic analytics solution to provide shopper behavior insights across all of its 67 retail locations. The full roll-out follows a successful eight-store pilot, in which in-store conversion rates increased an average of three percent across all stores.

“We are excited about ShopperTrak and its capabilities to help us better understand traffic patterns, staffing needs and conversion rates, which are critical for growing sales and improving the bottom line,” said Skip Dexter, vice president of retail operations at Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago. “The product is easy to install, navigate and very user-friendly for our leaders. It is already providing valuable insight and is helping us to be even more efficient with our resources.”

As a mission-driven organization, generating in-store sales and maintaining efficiency are essential to providing community services. With this in mind, Goodwill of Southeastern Wisconsin, which was new to traffic counting, opted to roll-out the ShopperTrak traffic analytics solution. And in collaborative partnership with the ShopperTrak team, specifically the Customer Success group, Goodwill receives actionable recommendations that allow the retailer to better understand their store performance, optimize their scheduling to meet customer needs and grow their bottom line.

“As retail continues to evolve, we’re proud to provide fundamental insights that allow physical retailers to enhance their in-store operations and improve the customer experience,” said Bill McCarthy, ShopperTrak’s general manager of North America. “And knowing that our work with Goodwill of Southeastern Wisconsin allows the organization to both increase sales and better their respective communities is even more meaningful.”

To learn more about Goodwill of Southeastern Wisconsin’s work with ShopperTrak, please visit:

About Johnson Controls

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. We deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 105,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®. For more information, visit or follow @johnsoncontrols on Twitter.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit or follow us on LinkedIn, Twitter, and our YouTube channel.
Jason Shockley
Sensormatic Solutions by Johnson Controls
Work: +1-561-912-6045
Anne Lines
Matter on behalf of Tyco Retail Solutions
Work: +1-978-518-4512
Ryan Nolan
Johnson Controls
Work: +1-414-524-6170

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© 2019 Johnson Controls. All Rights Reserved. SENSORMATIC, SHOPPERTRAK, TRUEVUE and the product names listed above are trademarks and/or registered trademarks. Unauthorized use is strictly prohibited.


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