JOANN Stores implementing ShopperTrak analytics to improve customer experience

Press Release

JOANN Stores implementing ShopperTrak analytics to improve customer experience

August 15, 2018

Traffic Insights

Nation’s leading fabric and craft retailer to leverage in-store traffic analytics solution to optimize staffing and improve customer engagement

NEUHAUSEN, Switzerland—(August 15, 2018)— Tyco Retail Solutions today announced JOANN Stores, LLC, the nation’s leading fabric and craft retailer, will be rolling out the ShopperTrak in-store traffic analytics solution to provide insights for the company’s 870 stores. An industry leader for 75 years, JOANN recently set a precedent for the future of crafting with a completely reimagined store experience focused on new features and services based on the latest crafting trends. The ShopperTrak solution supports JOANN’s customer-first focus, as it will better identify traffic patterns to ensure the right number of team members are available at the right times to offer service and sales in each store.

“JOANN stores have become a place that inspire creativity and foster a shareable and welcoming experience,” said Chris DiTullio, senior vice president of Stores & Store Operations, JOANN. “Our goal in rolling out the ShopperTrak solution is to optimize labor and conversion rates in our stores. Implementing this technology will help ensure team members are available where and when customers need us, to create a supportive and efficient experience. Based on ShopperTrak’s success in other retailer roll-outs, we’re confident this will have a positive impact on our customers’ experience.”

ShopperTrak provides retailers like JOANN with industry-leading customer traffic analytics to help them make informed decisions that positively impact sales. Having precise store visit data allows retailers to create effective marketing and operational decisions and understand the related impact. By incorporating broader market benchmarks, promotional data, and other analytics, retailers can convert real-time data into insights to better engage their customers.

“Traffic technology is a key enabler to understand evolving consumer behaviors and preferences,” said Bill McCarthy, general manager of Shopper Trak Americas. “Having actionable insights into shopper behavior enables progressive retailers like JOANN to create meaningful customer engagement, and we are excited to collaborate in supporting their customer-focused store experience.”

You can learn more about the ShopperTrak portfolio of offerings, here.

About Johnson Controls

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. We deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 105,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco^®, York^®, Metasys^®, Ruskin^®, Titus^®, Frick^®, Penn^®, Sabroe^®, Simplex^®, Ansul^® and Grinnell^®. For more information, visit www.johnsoncontrols.com or follow @johnsoncontrols on Twitter.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit www.sensormatic.com or follow us on LinkedIn, Twitter, and our YouTube channel.