Please select your preferred region

Europe, Middle East, Africa

Please select your preferred region

Europe, Middle East, Africa

Press Release

Retailers encouraged by Black Friday shopper traffic results

November 24, 2018

Share

ShopperTrak traffic data results put Black Friday again at the top spot for brick-and-mortar retail shopping

NEUHAUSEN, Switzerland—(November 24, 2018)— ShopperTrak, a Tyco Retail Solutions’ brand, today released preliminary shopper visit data for brick-and-mortar retail stores and shopping centers on Thanksgiving Day and Black Friday. Findings indicate that shopper visits resulted in only a combined one percent decline for the two-day period compared to last year, with a 1.7 percent decline in traffic on Black Friday versus 2017. This slight traffic variance is consistent with data results over the last several years.

“The fact that the combined shopper visits remained almost the same this year compared to the last three years proves that the notion of Black Friday not being popular anymore is a myth,” said Brian Field, senior director of global retail consulting for ShopperTrak. “Shopping in physical stores during the holidays continues to be an exciting annual event for consumers and based on the Black Friday traffic data, retailers are in for a successful holiday season.”

Eight of the 10 ShopperTrak predicted busiest shopping days are still to come, including Super Saturday, which will fall on Dec. 22, and the Sunday before Christmas, Dec. 23. Notably, for the third year in a row, there are four Saturdays in December prior to Christmas Day, which will enhance the importance of both Dec. 8 and Dec. 15. In addition, similar to last year, the Saturday after Christmas, Dec. 29, is expected to be one of the busiest shopping days taking the last spot on the top 10 busiest day’s list.

“The holiday season is a rewarding time for retailers and this year will be no different,” said Field. “To ensure success, retailers must have their inventory well-stocked with quality, high-demand products and their staff prepared. Providing an unparalleled customer experience throughout the shopper journey makes the season festive and fun and will bring shoppers back well beyond the holidays,” added Field.

For more information on holiday shopping trends, visit the ShopperTrak blog: www.shoppertrak.com/resources/blog.

About Johnson Controls

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. We deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 105,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®. For more information, visit www.johnsoncontrols.com or follow @johnsoncontrols on Twitter.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit www.sensormatic.com or follow us on LinkedIn, Twitter, and our YouTube channel.
Jason Shockley
Sensormatic Solutions by Johnson Controls
Work: +1-561-912-6045
Jason.mathew.shockley@jci.com
Anne Lines
Matter on behalf of Tyco Retail Solutions
Work: +1-978-518-4512
JCIRetail@matternow.com
Ryan Nolan
Johnson Controls
Work: +1-414-524-6170
ryan.p.nolan@jci.com

# # #

© 2019 Johnson Controls. All Rights Reserved. SENSORMATIC, SHOPPERTRAK, TRUEVUE and the product names listed above are trademarks and/or registered trademarks. Unauthorized use is strictly prohibited.

Share

Explore Related Topics

Ready to see how Sensormatic Solutions can transform your bottom line?

Request a Call

Stay one step ahead with news and insights from our security experts.

See more insights