Sensormatic Solutions Releases Black Friday Results from ShopperTrak Traffic Data Analytics

Press Release

Sensormatic Solutions Releases Black Friday Results from ShopperTrak Traffic Data Analytics

November 30, 2019

Traffic Insights

ShopperTrak data indicates that visits to physical stores on Thanksgiving Day continue to grow, with an increase by 2.3 percent compared to 2018

NEUHAUSEN, Switzerland—(November 30, 2019)— Johnson Controls today announced that Sensormatic Solutions, its leading global retail solutions portfolio, released preliminary shopper visit data for brick-and-mortar retail stores and shopping centers on Thanksgiving Day and Black Friday. Findings indicate that shopper visits resulted in a combined 3 percent decline for the two-day period compared to last year. However, we saw a shift that included a 2.3 percent increase in traffic on Thanksgiving Day and a 6.2 percent decline in traffic on Black Friday versus 2018. Additionally, there was a small shift of in-store traffic away from the beginning of the week and into both Thanksgiving and Black Friday, dispelling the idea that in-store traffic is moving away from the holiday and farther into November.

“There is no longer one way to shop on Thanksgiving Day and Black Friday. As omnichannel retail and online shopping continue to grow in popularity, consumers turned to emerging fulfillment solutions, like buy online, pick up in store (BOPIS), this year,” said Brian Field, senior director of global retail consulting for ShopperTrak. “As a result of these shopping options, there is a rise of intentional shoppers in-store. During exceptionally busy times, these customers are more intent on purchasing and less on just browsing, making their BOPIS pickup when the stores aren’t as crowded.”

“Black Friday continues to remain the busiest shopping day of the year by a long shot,” said Field. “Shopping in physical stores during the holidays continues to be an exciting annual event for consumers. With eight of the 10 predicted busiest shopping days still to come, including Super Saturday, which will fall on Dec. 21 this year, retailers are in for a successful holiday season.”

For more insights on the 2019 top busiest shopping days (both for the U.S. and Canada), additional resources are available here:

About Johnson Controls

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. We deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 105,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco^®, York^®, Metasys^®, Ruskin^®, Titus^®, Frick^®, Penn^®, Sabroe^®, Simplex^®, Ansul^® and Grinnell^®. For more information, visit www.johnsoncontrols.com or follow @johnsoncontrols on Twitter.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit www.sensormatic.com or follow us on LinkedIn, Twitter, and our YouTube channel.