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Yale Smart Shop harnesses power of ShopperTrak traffic insights from Sensormatic Solutions

March 18, 2020

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New Singapore smart shop leverages actionable traffic data to optimize store performance

NEUHAUSEN, Switzerland—(March 18, 2020)—Johnson Controls today announced that Sensormatic Solutions, its leading global retail solutions portfolio, is equipping ASSA ABLOY Group’s new Yale Smart Shop in Singapore with the ShopperTrak traffic solution featuring advanced analytics to drive better store performance and informed decisions.

ASSA ABLOY Group—the global leader in access solutions— acquired the Yale brand in 2000, and it has been an important part of advancing its door opening solutions. Yale’s deep history includes breakthrough innovations in digital door locking technology that not only marked the evolution of Yale, but also of the entire locking industry.

The ASSA ABLOY Singapore team established its first Yale Smart Shop to build a direct connection with shoppers. It offers customers the opportunity to explore and experience smart home products firsthand in an interactive shopping environment. Since this new concept marked the debut of going directly to physical stores, it required a highly-accurate traffic counting solution powered by advanced data insights for the team to improve decision making and measure store performance.

“Merely displaying the smart home products would not be enough to attract shoppers,” said Michael Lim, branding and marketing director of ASSA ABLOY Opening Solutions APAC. “The challenges were how we could create better engagement, interactions and a ‘smart’ environment for the shoppers to experience the shop.”

Yale Smart Shop management rely on accurate shopper traffic data. The ShopperTrak solution helps Yale Smart Shop management gain actionable insights to align staff scheduling with peak traffic periods and power hours, boost conversion rates, and enhance their ability to make data-driven decisions in all areas of the business from marketing campaigns to operational effectiveness.

“The Yale Smart Shop is a revolutionary approach to satisfy today’s evolving consumer,” said Nimmity Zappert, general manager APAC for ShopperTrak by Sensormatic Solutions. “We are pleased our technology unlocks the power of highly detailed and accurate traffic data for better store performance to enrich their experiential shopper journey.”

To read the full Yale Smart Shop case study, click here.

About Johnson Controls

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. We deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 105,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®. For more information, visit www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit www.sensormatic.com, or follow us on LinkedIn, Twitter, and our YouTube channel.

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© 2020 Johnson Controls. All Rights Reserved. SENSORMATIC, SHOPPERTRAK, TRUEVUE and the product names listed above are trademarks and/or registered trademarks. Unauthorized use is strictly prohibited.

Jaclyn Messina
Sensormatic Solutions by Johnson Controls
Work: +1-561-912-6162
jaclyn.messina@jci.com
Ryan Nolan
Johnson Controls
Work: +1-414-524-6170
ryan.p.nolan@jci.com
Anne Lines
Matter on behalf of Sensormatic Solutions
Work: +1-978-518-4512
JCIRetail@matternow.com

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