Press Release

Sensormatic Solutions by Johnson Controls predicts the global top busiest shopping days for the 2022 holiday season

September 27, 2022

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  • Black Friday is expected to be among the busiest U.S. holiday shopping day in 2022
  • Sensormatic Solutions predicted the top busiest holiday shopping days for Australia, Brazil, Canada, China, Colombia, France, Germany, Hong Kong, Italy, Mexico, New Zealand, Singapore, South Africa, South Korea, Spain, United Kingdom/Ireland, and United States
  • Current state of the economy and the timing of Christmas Day may result in even higher traffic on the busiest days than usual

female shopper looking at merchandise in retail apparel store

NEUHAUSEN, Switzerland—September 27, 2022—Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, today announced its predictions for the top busiest shopping days of the 2022 holiday season around the world. Black Friday (Nov. 25), the Friday before Christmas (Dec. 23) and the day after Christmas (Dec. 26) are expected to be among the busiest shopping days of the United States this season. The annual predictions for the global top busiest shopper traffic days are informed by retail traffic data analytics within the company’s intelligent operating platform, Sensormatic IQ.

“We expect a busy holiday season at home and abroad,” said Kevin Viravec, president at Sensormatic Solutions. “Keeping up with demand, staffing appropriately, and having a complete view of operations will be crucial to delivering satisfying customer experiences as shopping peaks. The rise of truly unified commerce has boosted consumer expectations to new highs, and those expectations are likely to be even higher during the holidays. Now is the time for retailers to reflect on the experiences they’ve been delivering online and in-store so they can take steps to enhance their operations before the rush begins.”

On average, the top 10 busiest shopping days in the U.S., account for approximately 40% of all holiday retail traffic. However, retailers might expect even larger numbers this year as high gas prices are expected to create more shopping intensity on the busiest days as shoppers make fewer individual trips.

“Historical data will be extremely valuable in determining how to stock, staff, and promote deals during the holidays,” said Brian Field, global leader of retail consulting and analytics at Sensormatic Solutions, whose team predicts the top busiest days of the holiday season. “Christmas Day falls on a Sunday this year, so the last Saturday before Christmas is technically Christmas Eve, shifting the landscape somewhat from the norm. As most stores close earlier on the 24th and potential shoppers begin their holiday festivities, the 17th is likely to be the busiest Saturday in December. The last time this happened was in 2016, and if that’s any indication of what will happen this year, retailers can expect bigger crowds and higher-than-normal demand on this day than they might have in other years. They’ll need to plan their approach accordingly.”

The full list of predicted busiest shopping days in the U.S. is as follows:

  1. Friday, November 25 – Black Friday
  2. Friday, December 23 – Friday before Christmas
  3. Monday, December 26 – Day after Christmas, aka “Boxing Day”
  4. Saturday, December 17 – Super Saturday
  5. Saturday, November 26 – Saturday after Black Friday
  6. Saturday, December 10 – Second Saturday in December
  7. Thursday, December 22 – Thursday before Christmas
  8. Saturday, December 3 – First Saturday in December
  9. Sunday, December 18 – Sunday before Christmas
  10. Wednesday, December 21 – Wednesday before Christmas

The predicted top busiest shopping days globally include:

Australia

  1. Monday, December 26 – Boxing Day
  2. Friday, December 23 – Friday before Christmas
  3. Saturday, December 17 – Super Saturday
  4. Thursday, December 22 – Thursday before Christmas
  5. Saturday, December 24 – Christmas Eve

Brazil

  1. Friday, November 25 – Black Friday
  2. Saturday, December 17 – Super Saturday
  3. Friday, December 23 – Friday before Christmas
  4. Saturday, November 26 – Saturday after Black Friday
  5. Sunday, December 18 – Sunday before Christmas

Canada

  1. Friday, November 25 – Black Friday
  2. Monday, December 26 – Boxing Day
  3. Saturday, November 26 – Saturday after Black Friday
  4. Saturday, December 17 – Super Saturday
  5. Friday, December 23 – Friday before Christmas

China

  1. Sunday, January 1 – New Year's Day
  2. Saturday, December 31 – New Year's Eve
  3. Saturday, October 22 – Fourth Saturday in October
  4. Saturday, November 12 – Saturday after Singles Day
  5. Sunday, December 25 – Christmas Day

Colombia

  1. Friday, December 23 – Friday before Christmas
  2. Sunday, December 18 – Sunday before Christmas
  3. Saturday, December 17 – Super Saturday
  4. Saturday, December 3 – First Saturday in December
  5. Thursday, December 22 – Thursday before Christmas

France

  1. Saturday, January 14 – First Saturday of les soldes d'hiver
  2. Saturday, November 26 – Saturday after Black Friday
  3. Saturday, December 10 – Second Saturday in December
  4. Saturday, December 17 – Super Saturday
  5. Saturday, January 21 – Second Saturday of les soldes d'hiver

Germany

  1. Saturday, November 26 – Saturday after Black Friday
  2. Saturday, December 10 – Second Saturday in December
  3. Saturday, December 17 – Super Saturday
  4. Saturday, December 3 – First Saturday in December
  5. Friday, December 23 – Friday before Christmas

Hong Kong

  1. Saturday, December 24 – Christmas Eve
  2. Sunday, December 25 – Christmas Day
  3. Saturday, December 17 – Super Saturday
  4. Sunday, December 18 – Sunday before Christmas
  5. Monday, December 26 – Boxing Day

Italy

  1. Friday, January 6 – Epiphany
  2. Sunday, December 18 – Sunday before Christmas
  3. Sunday, January 8 – Sunday after Epiphany
  4. Sunday, November 27 – Sunday after Black Friday
  5. Sunday, December 11 – Second Sunday in December

Mexico

  1. Saturday, December 17 – Super Saturday
  2. Sunday, November 20 – Sunday Before El Buen Fin (Obs.)
  3. Monday, November 21 – El Buen Fin
  4. Friday, December 23 – Friday before Christmas
  5. Saturday, November 19 – Saturday Before El Buen Fin (Obs.)

New Zealand

  1. Monday, December 26 – Boxing Day
  2. Friday, December 23 – Friday before Christmas
  3. Saturday, December 17 – Super Saturday
  4. Saturday, December 24 – Christmas Eve
  5. Wednesday, December 21 – Wednesday before Christmas

Singapore

  1. Sunday, December 25 – Christmas Day
  2. Saturday, December 17 – Super Saturday
  3. Saturday, December 10 – Second Saturday in December
  4. Sunday, January 1 – New Year's Day
  5. Saturday, January 21 – Third Saturday in January

South Africa

  1. Friday, November 25 – Black Friday
  2. Saturday, November 26 – Saturday after Black Friday
  3. Friday, December 23 – Friday before Christmas
  4. Saturday, December 17 – Super Saturday
  5. Saturday, December 24 – Christmas Eve

South Korea

  1. Sunday, December 25 – Christmas Day
  2. Saturday, October 22 – Fourth Saturday in October
  3. Sunday, November 27 – Sunday after Black Friday
  4. Sunday, November 20 – Third Sunday in November
  5. Sunday, December 4 – First Sunday in December

Spain

  1. Saturday, January 7 – First Saturday of the year
  2. Monday, January 2 – First Monday of the year
  3. Tuesday, January 3 – First Tuesday of the year
  4. Wednesday, January 4 – First Wednesday of the year
  5. Saturday, November 26 – Saturday after Black Friday

United Kingdom/Ireland

  1. Friday, December 23 – Friday before Christmas
  2. Thursday, December 22 – Thursday before Christmas
  3. Saturday, December 17 – Super Saturday
  4. Saturday, December 10 – Second Saturday in December
  5. Saturday, December 3 – First Saturday in December

Sensormatic Solutions and its intelligent operating platform for retail, Sensormatic IQ, can help retailers prepare for the upcoming holiday rush. The platform offers unmatched visibility into retailers’ operations by unifying diverse data streams to help drive improved shopper experiences and retail outcomes.

To learn about the top drivers of this holiday season’s busiest shopping days and how Sensormatic Solutions is supporting retailers’ needs, visit Sensormatic Solutions’ “North America's Busiest Holiday Shopping Days of 2022” report. For more Sensormatic Solutions holiday insights, use #SensormaticHolidays2022 to follow along on LinkedIn and Twitter.

About Johnson Controls

At Johnson Controls (NYSE:JCI) we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.

With a history of more than 135 years of innovation, Johnson Controls delivers the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through its comprehensive digital offering OpenBlue. With a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world's largest portfolio of building technology, software as well as service solutions with some of the most trusted names in the industry. For more information, visit www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, Twitter, and our YouTube channel.

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