Best Laid Plans: 2021’s Holiday Season in Review

North America’s retail holiday recap

Every holiday season comes with anticipation for potential and immense preparation. By virtually any measure, the 2021 season was unique in both regards. The potential to make a significant stride in recovery after a difficult 2020 was a constant, and the preparation required to do so was unlike that of any previous year. From supply chain disruptions and labor shortages to evolving pandemic precautions and changing shopper habits, retailers faced a formidable set of obstacles to overcome in order to reach opportunity. That’s why Sensormatic Solutions harnessed its retail data and insights to forecast the busiest shopping days of the holiday season — to help retailers across the globe prepare their staffing, inventory management, and loss prevention strategies and reach peak season potential.

Now that we’re on the other side of the 2021 holiday season, we can move from forecasts to hard analysis. Let’s take a look back at how retailers — and our predictions — fared and examine some key takeaways for the 2022 season.

Download your 2021 Holiday Season in Review Report today!

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