Sportswear has become one of retail's most dynamic categories, fueled by consumer demand for apparel that seamlessly transitions between fitness, work, and everyday life. As the category continues to evolve, understanding what drives traffic and engagement is becoming increasingly important.

Examining performance across six international markets, this report explores how Sportswear traffic compares to broader apparel trends, where the category has demonstrated resilience, and the trends and events that influenced shopper visits throughout the year.

What you’ll find out:

• Key Sportswear foot traffic trends across major global markets
• How Sportswear performance compares with Apparel & Accessories benchmarks
• The impact of seasonal patterns and major events on shopper behavior
• Insights retailers can use to better understand category performance and shopper demand

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