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What's the Top Trend in Retail? - From the Perspective of Kim Melvin

January 22, 2020 BySensormatic News Desk

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Sensormatic Solutions' Kim Melvin, Senior Director, Global Retail Marketing discusses the top trend she has witnessed in retail. Sharing that “This year, more than ever, the experiential experience is such a focus," Check out her perspective on the shopper experience and how retailers can integrate that into brick-and-mortar.

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