Webinar

The Launch Effect: Traffic & Labor in Wireless Retail

Taffic & Labor in wireless retail posterRecorded October 1, 2025

Every year, the iPhone release is a major event for wireless retailers, but its influence extends far beyond launch day. In this on-demand webinar, experts from Sensormatic, Shiftlab and Nextar share exclusive insights into how iPhone launches shape in-store traffic, staffing strategies, and operational efficiency across the U.S. wireless retail landscape.

In this session:

  • Shopper traffic trends tied to the iPhone 17 launch
  • Lessons from past releases and market shifts
  • Smart labor strategies for launch season and holidays.
  • A retailer’s firsthand experience navigating launch challenges

Speakers:

  • Jimmy Ratliff – Vice President Operations and Wholesale, Nextar
  • Ryan Esteb – Vice President of Sales, Shiftlab
  • Grant Gustafson – Head of Retail Consulting & Analytics, Sensormatic Solutions

Watch now!

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