The Re-ID Revolution in Retail Traffic Analytics Technology
Many of today’s retailers rely on traditional people-counting solutions that simply count visitors at the door to guide their organizational strategies.
However, while many of these solutions excel at this, their capabilities are limited when it comes to delivering deeper insights beyond basic foot traffic.
That's why more and more retailers are turning to Re-ID enabled people-counting devices from Sensormatic Solutions.
Re-ID, or Re-Identification technology, uses machine learning and artificial intelligence to anonymously identify customers across floors and zones — inside stores and out — helping retailers better understand the complete shopper journey. And that’s just the beginning.
Inside the white paper
In this white paper, you’ll learn how Re-ID works and why leading retailers and retail property owners trust it to:
- Exclude associates and non-shoppers from final traffic count so data remains focused on actual shoppers
- Provide detailed information on shopper demographics, movement patterns, and promotional effectiveness
- Optimize store layouts, merchandise assortments, and staffing plans based on foot traffic patterns to deliver better shopping experiences
From intuitive heatmaps to accurate insights on dwell time, abandonment rates, and more, Re-ID is revolutionizing retail people-counting. Is it time for your stores to make the switch? Download our latest white paper today to find out.
Download the white paper today!
