Sensormatic IQ for Shopper InsightsGet the insights you need to create the experience shoppers want
A superior shopper experience is built upon superior understanding.
The shopper experience is impacted by a host of factors — staffing, traffic patterns, inventory management, marketing, safety, weather, and more. Sensormatic IQ captures data across all retail fronts to derive a holistic understanding, empowering retailers to create a superior shopper experience.
Seamless IntegrationIntegrate digital and non-digital strategies to deliver a customer-centric, future-facing shopper experience.
Improved EngagementMeasure shopper and associate engagement across multiple touch points of the buyer's journey to identify opportunities for improvement.
Earned LoyaltyAnalyze vast streams of data to determine how to transform shoppers' individual positive retail experiences into profitable, sustained brand loyalty.
Increase Shopper Engagement
Shopper engagement across all retail channels is a matter of getting things "right" — the right product in the right place with the right level of assistance at the right time. Of course, what's "right" will vary from industry to industry, and even store to store.
From store operations and layout to product placement and availability, associate effectiveness to marketing — Sensormatic IQ accounts for each retailer's unique situation by leveraging leading-edge technology solutions to enable insights that help determine what's "right" for you. Retailers can use this knowledge to create successful omnichannel strategies for increased engagement that deliver on higher ROI, increased conversion, and profitability.
Interpret Shopper Behavior
The intelligent, interconnected solutions available through Sensormatic IQ do more than detail more than shoppers' physical path to purchase — they capture and interpret shoppers' complete set of perceptions. By using our IoT (Internet of Things) solutions to analyze shopper behavior — their actions and emotions — sentiment and choices transform from opaque observations into valuable, decipherable feedback that retailers can act on to improve the responses of buyers.
Prioritize Safety Without Compromising Experience
Shopper safety is increasingly a top-of-mind issue for retail organizations, and for good reason. Not only can on-site health concerns, injuries, or suspicious behavior leave you open to liability issues — it can significantly negatively impact the shopper experience, too.
Sensormatic IQ's applications leverage existing technology infrastructure and Computer Vision analytics to proactively combat these concerns, without sacrificing the seamless shopper experience. The critical, predictive insights our solutions enable around slip and fall detection, loitering management, vandalism, and more, help retailers to maintain health safety standards, mitigate liability claims, and deliver a safer shopper experience.
Get in touch today to learn how Sensormatic IQ can improve your shopper experience.Contact Us
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Senior Director, Sensormatic Retail Consulting Practice
Sensormatic News Desk