RETHINK Retail today announced that 2026 will mark Sensormatic Solutions President Tony D’Onofrio’s sixth year as part of its Top Retail Expert (TRE) community. This highly curated global network brings together strategy, technology, media, analytics and innovation leaders from across the retail landscape to encourage connections, conversations and collaborations that drive the industry forward.

“For me, retail isn’t just a business,” said D’Onofrio. “I’ve been a part of this industry since I was 15, and I’ve seen it change and evolve alongside the technology and talent that support its success. The RETHINK Retail TRE community provides a venue for people who share my passion for and commitment to delivering more for retailers and consumers alike. I’m a firm believer that the kind of open communication and close collaboration TRE facilitates will be critical as we pursue smarter, more satisfying retail for all.”

With more than three decades of experience in the retail technology industry, D’Onofrio has built a reputation for leveraging innovative solutions to tackle retailers’ toughest challenges. His long tenure at Sensormatic Solutions, which spans over 20 years, has provided him with invaluable insights into the complexities of the retail landscape. D’Onofrio’s thought leadership reaches beyond the boardroom through his blog and active LinkedIn presence, where he connects with more than 150,000 engaged followers and shares expertise on industry trends. Since stepping back into a leadership role in 2023, D’Onofrio has focused his efforts on helping retailers to:

• Turn total retail loss into total retail opportunity. Under D’Onofrio’s leadership, the brand launched its award-winning, loss intelligence analytics solution, Shrink Analyzer, an inventory-platform-agnostic, easy-to-use application designed to improve retailers’ understanding of where, when and how shrink occurs. The cloud-based tool ingests, aggregates and analyzes item-level inventory and data from radio-frequency identification (RFID) exits to provide a clear line of sight to losses in stores.
• Enable holistic, end-to-end insight. Over the past two years, Sensormatic Solutions has extended its suite of operational visibility tools. As part of Sensormatic Solutions’ RFID source tagging offering, merchandise arrives secured and ready for the sales floor and retailers get source-to-store insight into their operations. Paired with the TrueVUE Cloud platform, these capabilities can help retailers maintain up to 99% inventory accuracy, which can improve customer and associate experiences while cutting waste and loss.
• Take action on retail crime and violence. D’Onofrio has positioned Sensormatic Solutions at the forefront of the fight against growing organized retail crime (ORC). Throughout his tenure, the Sensormatic Solutions team delivered solutions designed to take the guesswork out of crime-driven losses, enabling retailers to identify repeat offenders, suspicious activity, sweethearting and more—and to deliver iron-clad evidence packages to law enforcement.
• Enhance and advance customer experiences. Elevating the shopper experience through existing investments has been a critical focus for D’Onofrio. Recent additions to Sensormatic Solutions traffic portfolio help retailers utilize this key metric to new ends. Recent releases like its Orbit AI and Video AI solutions take these capabilities even further, leveraging Re-ID technology to identify repeat visitors and differentiate between staff and shoppers without using personal identifying information.

As retail continues to transform, D’Onofrio will remain on the front lines, championing collaboration and innovation. His ongoing role in the RETHINK Retail TRE community underscores his personal and professional commitment to shaping smarter, more resilient retail experiences for businesses and consumers alike.

To learn more about D’Onofrio’s work at Sensormatic Solutions and as a thought leader, visit www.tonydonofrio.com. The full TRE class of 2026 can be found on RETHINK Retail’s website.