Sensormatic Solutions by Johnson Controls: 2022 Black Friday weekend shopper traffic sets stage for a successful in-store shopping season
- Final data reveals Black Friday shopper traffic increased by 3.1% compared to 2021, showing a welcome uptick for in-store shopping
- The peak time for in-store Black Friday shopping was between 1 - 3 p.m., as it has been in years past
NEUHAUSEN, Switzerland—November 29, 2022—Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, today released its final recap of U.S. shopper traffic from Thanksgiving Day (November 24) through Sunday, November 27, 2022. These results are informed by retail traffic data analytics within the company’s intelligent operating platform, Sensormatic IQ.
Sensormatic Solutions found that store traffic for the 2022 Black Friday weekend was flat compared to 2021. Store traffic on Saturday, November 26, decreased 2.7%, while traffic on Sunday, November 27, decreased by 4.1%. Altogether, 2022 Black Friday weekend shopper traffic is consistent with year-over-year traffic trends pre-pandemic.
“In many ways, this holiday season is a return to form for retailers as the traffic trends follow closely what we’ve seen for the entire period post-Labor Day to the week prior to Thanksgiving,” said Brian Field, global leader of retail consulting and analytics at Sensormatic Solutions. “Shopping patterns are no longer being dictated by health and safety concerns, at least not to the extent they were in 2020 and 2021. Retailers have the opportunity to continue to capture the magic of in-store shopping this year as the final data for actual Black Friday was strong.”
Sensormatic Solutions also analyzed traffic on Thanksgiving Day and Black Friday. After all its data was tallied, the final results show that store traffic on Thanksgiving Day saw an uptick from 2021’s numbers, with a 17.2% increase and store traffic on Black Friday increased 3.1% compared to 2021. The peak time for in-store Black Friday shopping was between 1 - 3 p.m., as it has been in years past.
Additional information on the 2022 holiday season is available here:
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About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, Twitter, and our YouTube channel.
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