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Press Release

New Sensormatic anti-theft label fits health and beauty self-service retailing model

June 28, 2018


Innovative narrow design helps retailers protect high-theft cosmetics items while supporting shopper convenience in a $532 billion global cosmetics market

NEUHAUSEN, Switzerland—(June 28, 2018)— Tyco Retail Solutions today announced its new Sensormatic Health, Beauty & Cosmetic (HBC) Label, providing an anti-theft solution for beauty items difficult to protect or not currently protected due to size or shape constraints. Its thin and narrow profile is designed to secure some of the most stolen cosmetics and personal care items that are usually small and easy to conceal. The successful trend to move beauty items from behind the counter and make them convenient for today’s shoppers creates new opportunities for theft that the new Sensormatic HBC label is designed to help protect.

 Sensormatic ultra-slim EAS labels protect narrow health, beauty and cosmetic items.

The global cosmetic products market is growing and expected to reach a market value of USD $805.61 billion by 2023, registering a Compound Annual Growth Rate (CAGR) of 7.14 percent during 2018-20231. As statistics indicate, cosmetic sales will climb and the potential for loss will increase in tandem because of a wide variety of small, expensive items that are highly targeted by thieves. In fact, drugstores, pharmacies and perfumeries rank number one as the highest market vertical worldwide based upon shrink rate as a percentage of sales2.

As makeup counters are fading away due to today’s evolving shopper behavior, retailers and brands must find anti-theft solutions to fit the new self-service model for beauty. The HBC label provides retailers with reliable merchandise protection using proven Acousto-Magnetic (AM) EAS Sensormatic technology. Its narrow design protects cylindrically-shaped merchandise too slender for traditional EAS labels such as cosmetics, skin care and oral health products.

“Today, consumers want to try before they buy and easily access items when they want them. So that’s why offering samples and moving products out on shelves and closer to shoppers versus behind counters is the new way of selling beauty. To support this change in retailing, the Sensormatic HBC label is an ideal solution to help retailers protect what is currently unprotected — thin and narrow profile products — while consumers take the experience into their own hands to play, try, and learn before they buy,” said Catherine Walsh, senior vice president and general manager, Tyco Retail Solutions.

You can learn more about the Sensormatic HBC label, here.

1 Orbis Research, Global Cosmetics Products Market-Analysis of Growth, Trends and Forecasts (2018-2023)

2 The Sensormatic Global Shrink Index 2018

About Johnson Controls

Johnson Controls is a global diversified technology and multi industrial leader serving a wide range of customers in more than 150 countries. Our 120,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure and next generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win and creating greater value for all of our stakeholders through strategic focus on our buildings and energy growth platforms. For additional information, please visit or follow @johnsoncontrols on Twitter.

About Tyco Retail Solutions

Tyco Retail Solutions, part of Johnson Controls, is a leading provider of analytics-based Loss Prevention, Inventory Intelligence and Traffic Insights for the retail industry. Our solutions deliver real-time visibility and predictive analytics to help retailers maximize business outcomes and enhance the customer experience in a digitally-driven shopping world. Our more than 1.5 million data collection devices in the retail marketplace capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic®, ShopperTrak® and TrueVUE™ brands, as well as a full suite of building technology solutions. For more information, please visit or follow us on LinkedIn, Twitter, and our YouTube channel.
Anne Lines
Matter on behalf of Tyco Retail Solutions
Work: +1-978-518-4512
Ryan Nolan
Johnson Controls
Work: +1-414-524-6170


TYCO, Sensormatic, ShopperTrak and TrueVUE are marks and/or registered marks. Unauthorized use is strictly prohibited.



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