Press Release

Sensormatic Solutions Enhances its ShopperTrak COVID-19 Recovery Options with Unacast’s Mobility Data and Social Distancing Scoreboard

May 13, 2020


Unacast’s Real World Graph® data engine powers social distancing patterns at county and state level to help retailers manage current marketplace and forecast recovery

NEW YORK, NY — (May 13, 2020) — Unacast, an award-winning location data and analytics firm, announced that it is making its Social Distancing Scoreboard and other mobility data insights available as part of the ShopperTrak brand offerings from Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls.  Sensormatic Solutions will include insights powered by Unacast’s Real World Graph® data engine, to help retailers protect its employees, customers and assets in brick-and-mortar store operations and warehouses amid the COVID-19 pandemic.

Sensormatic Solutions is adding Unacast’s opt-in, location-based data as a complement to ShopperTrak’s in-store Market Intelligence traffic benchmarking to provide insights to when and where retail will recover by understanding consumer mobility patterns and people’s comfort with public spaces. Unacast’s Social Distancing Scoreboard is an easy to reference dashboard which layers statistics related to new reported cases with changes in mobility and non-essential store visits, providing daily community grades (A to F) to help retailers evaluate reopening individual store locations across their enterprise.

Unacast’s Social Distancing Scoreboard, launched in mid-March, has been widely adopted by business leaders, public health experts, policy makers, academics and community leaders as a way to communicate the importance of social distancing, and to provide insights into current public behavior and unearth trends for future scenarios related to the spread of COVID-19 across states and counties in the United States. In addition to the US, Unacast recently expanded its toolkit to track social distancing behavior in more than 100 countries.

For its Social Distancing Scoreboard, Unacast applied geospatial human mobility insights with its proprietary tools to create an interactive map showing mobility trends by county or by state as a way to raise awareness of and reinforce the importance of social distancing in relation to slowing the spread of COVID-19.  The Scorecard’s A through F letter grade for all states and counties in relation to social distancing behavior uses three metrics that are then compared to the number of new COVID-19 cases reported in those areas to assign letter grades to help users draw conclusions between social distancing behavior and virus spread over time.

Unacast’s Social Distancing Scoreboard provides three key metrics:

  • Change in distance traveled prior to COVID-19 in comparison to present-day (areas that observe at least a 70% decrease in average distance traveled are assigned a grade of A, while those that exhibit less than 25% decrease or increase are assigned an F.);
  • Change in visitation to non-essential venues compared to a pre-COVID-19 period;
  • Change in human encounters, or the probability that two devices that were in the same place at the same time compared to a pre-COVID-19 period.

“We are honored to be included in Sensormatic’s offering to retailers along with ShopperTrak,” said Thomas Walle, CEO and Co-founder at Unacast. “We have seen how powerful our tools have been in helping businesses mitigate the pandemic spread. As the business world looks ahead to forecasting recovery, we’ve designed our insight offerings to help retailers guide critical decision making and planning in the most timely and accurate way possible.”

“As retailers look to restore consumer confidence in this new reality, our goal is to provide ways to understand shopper density within a store for compliance with social distancing guidelines or ordinances, and to meet maximum limits,” said Nick Pompa, global general manager, ShopperTrak. “We believe Unacast’s proprietary technology and approach can help our clients as they navigate an unprecedented and challenging business climate.”

Unacast developed the Covid-19 Toolkit with public datasets, as well as aggregate mobility and anonymous device data from tens of millions of devices. Unacast’s proprietary technology then extrapolates the results to show trends by county and by state. As with all Unacast technology, the Toolkit follows GDPR and CCPA guidelines.

About Unacast

Unacast is an award-winning human mobility data company that harnesses anonymous device location data, map data, and strategic intelligence to tackle business challenges for the retail, real estate, tourism, transportation, and marketing industries. With its flagship product “The Real World Graph®”, it provides innovative solutions and insights to operational challenges for companies of any size or shape. Unacast was founded in 2014 with offices in New York and Oslo, Norway. In 2019, Unacast was awarded the #1 small company to work in NYC for by Built In NYC and received Street Fights’ Most Innovative Use of Geospatial Technology award.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit Sensormatic Solutions or follow us on LinkedIn, Twitter, and our YouTube channel.

For more information and the full portfolio of current Sensormatic Solutions products and offerings in response to COVID-19, please visit Additional solutions are expected to be launched in the coming weeks as well. 


© 2020 Johnson Controls.  All Rights Reserved. SENSORMATIC, SHOPPERTRAK, TRUEVUE and the product names listed above are trademarks and/or registered trademarks. Unauthorized use is strictly prohibited.

Bianca Ilion
For Unacast
Gay A Gagliardi
Sensormatic Solutions by Johnson Controls
Work: +1 561-912-6750
Anne Lines
Matter on behalf of Sensormatic Solutions
Work: +1-978-518-4512


businesswoman reaches out hand to shake

Ready to see how Sensormatic Solutions can transform your bottom line?

Request a Call

Stay one step ahead with news and insights from our security experts.

See more insights
mall hallway with moving people
female retail associate examining tablet in front of clothing rack
Article Loss Prevention
Four Steps to Better Store Loss Prevention
default author icon