Johnson Controls releases 2021 Sensormatic Solutions global holiday shopping recap based on shopper traffic analytics
- Black Friday was the United States busiest in-store holiday shopping day for the 2021 season
- Sensormatic Solutions global recap includes Australia, Brazil, Canada, Colombia, Mexico, New Zealand, Spain, United Kingdom/Ireland and U.S.
- Shopper traffic data in the U.S. indicates that visits to physical stores for the 2021 holiday season during the top 10 busiest days accounted for 35.8% of the total season’s brick-and-mortar traffic
NEUHAUSEN, Switzerland—February 3, 2022—Johnson Controls today released the annual Sensormatic Solutions traffic and behavior trends recap for the 2021 holiday season around the world. This includes the period spanning from Saturday, Oct. 9, 2021, through Saturday, Jan. 22, 2022. The annual recap is informed by retail traffic data analytics within the brand’s digital operating platform, Sensormatic IQ.
The final shopper traffic data showed that Sensormatic Solutions initial predictions for the global top busiest shopper traffic days aligned with the actual busiest days in stores. The full list of the actual busiest holiday shopping days in-store for the 2021 season can be found here.
Traffic for the full period was down -19.5% in the U.S., compared to 2019, the last pre-pandemic year. However, compared to 2020, shopper traffic for the full period was up 17.2% highlighting a progressively favorable outlook for retailers worldwide. Shopper traffic data in the U.S indicates that visits to physical stores for the 2021 holiday season accounted for 35.8% of the total season’s brick-and-mortar traffic.
“For the second year in a row, American shoppers started their in-store holiday purchasing earlier than in pre-pandemic years. Looking at the month of November, shopping was down -18.1% compared to 2019 and up 20.9% compared to 2020,” said Brian Field, senior director of global retail consulting, Sensormatic Solutions. “This indicated that consumers again attempted to beat the crowds, supply chain disruptions and product shortages by shopping early and did so at nearly double the rate as last year.”
Additional global information on the 2021 holiday season is available here:
- Top Busiest Days
- Holiday Trend 1: Shoppers Return — and So Do Safety Concerns
- Holiday Trend 2: Omnichannel is Here to Stay
- Holiday Trend 3: Shopping Starts Sooner — With Tighter Budgets
- Loss Prevention Checklist
- 2021 Holiday Guide to In-Store Success
Sensormatic Solutions leverages the capabilities of Johnson Controls OpenBlue technologies and innovations, which utilize data and AI to optimize sustainable buildings. Sensormatic Solutions is helping retailers solve complex challenges related to consumer confidence, health and safety as part of its mission.
About Johnson Controls
At Johnson Controls (NYSE:JCI) we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
With a history of more than 135 years of innovation, Johnson Controls delivers the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through its comprehensive digital offering OpenBlue. With a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world's largest portfolio of building technology, software as well as service solutions with some of the most trusted names in the industry. For more information, visit www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, Twitter, and our YouTube channel.
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