• Sensormatic Solutions accurately predicted ten out of ten busiest days in the U.S. and four out of five in Canada
• In-store visits during the 10 busiest days in the U.S. accounted for 36.9% of the season’s total brick-and-mortar traffic, up from 35.8% in 2021

NEUHAUSEN, Switzerland—January 4, 2023—Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, today released its annual in-store traffic recap for the U.S. and Canada’s 2022 holiday season. The organization’s analysis examined traffic during the six-week period from the Sunday before Thanksgiving Day, Nov. 20, 2022, through Saturday, Dec. 31, 2022. The annual recap is informed by retail traffic data analytics within the Sensormatic Solutions intelligent operating platform, Sensormatic IQ.

Sensormatic Solutions shopper traffic data showed that the predictions for the busiest days of the holiday shopping season aligned with stores’ actual peak traffic days. Based on historical data, Sensormatic predicted that the season’s 10 busiest shopping days in the U.S. would account for approximately 40% of all holiday traffic in the region. This was in line with actual performance, as in-person visits during the 10 busiest days accounted for 36.9% of all brick-and-mortar traffic.

Overall, 2022’s in-person traffic remained flat in the U.S. when compared to the same six-week period in 2021. This is in line with 2022’s overall traffic trends, as in-store visits were an average of -0.8%% from 2021.

“This year, Sensormatic Solutions models of the busiest days were based on analysis of historical data from 2016—the last time Christmas fell on a Sunday. The 2022 holiday season traffic was solid for brick-and-mortar retailers,” said Brian Field, global leader of retail consulting and analytics at Sensormatic Solutions. “Despite Black Friday promotions starting earlier, we saw a noticeable shift in shopping behavior that may have been the result of shoppers waiting to make purchases until the last two weeks of the holiday season and driving up the importance of Super Saturday (December 17).”

U.S. Results

Canada Results

Sensormatic Solutions predictions for the busiest shopping days in Canada were also aligned with the country’s peak shopping days this year:

For more information on the 2022 holiday season, read Sensormatic Solutions:

• Global top busiest days predictions.
• Holiday consumer survey results.
• Black Friday recap.
• Black Friday weekend recap.
• Super Saturday predictions.
• Super Saturday recap.

For more Sensormatic Solutions insights use #SensormaticHolidays2022 to follow along on LinkedIn and Twitter.

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Visit www.johnsoncontrols.com for more information and follow @johnsoncontrols on social platforms.

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, Twitter, and our YouTube channel.

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