Retail Analytics
The ShopperTrak Analytics Suite funnels data from multiple sources, arming retailers with the information they need to run their businesses more effectively. ShopperTrak’s retail analytics technology is easy to use and offers clear answers. It can be deployed across an entire business and made visible to employees at every level, while senior members of staff can view the results applicable to them through an online dashboard tailored to their needs.
The Benefit of Benchmarks
Imagine understanding how your in-store traffic compares to similar businesses. ShopperTrak Market Intelligence arms retailers with people-counting insights to benchmark performance of a group of stores against the rest of the market by geography or sub-vertical and understand the performance of your stores at the city, region or country level.
Counting Visitors
It is difficult to manage what you can’t measure. Without a reliable and accurate data source to help you understand traffic, you are just guessing how many visitors enter and exit your space each day. From small, temporary kiosks all the way up to large malls and entertainment venues, ShopperTrak provides people counting solutions with up to 98% accuracy to help improve the shopper experience.
We count visitors using traffic counting devices at entrances and throughout the store to deliver deep and accurate insights on consumer behaviors in physical spaces. Our traffic counting solutions supply visibility into your best opportunities for traffic, when sales occur and how well you perform during these critical times. By integrating traffic, sales and labor data into your analysis, you can better understand how effectively you are converting customers, whether you have the labor coverage needed for success, and make smart marketing and real estate decisions.
Accurate in-store data to reinvent the shopper experience
Understanding the shopper journey is a key element of overall shopper behavior. Our Shopper Journey solution leverages people counting devices, Wi-Fi, mobile and video technology to better understand shopper behavior and to get a more holistic view of in-store insights through a single platform.
Solutions for Shopping Centers
The right data can help shopping center owners improve efficiency, optimize operations, and increase profits. The traffic counting solution for shopping centers helps empower property owners, managers, and other business end users with access to reliable, accurate shopper traffic metrics. ShopperTrak real-time analytics lets property managers visualize and understand traffic patterns at the busiest areas and times. By leveraging advanced people-counting technology, data-driven insights help further optimize a shopping center’s performance. This includes visibility into new leasing models, operational efficiencies, asset management, and marketing campaign effectiveness.
Shopper Insight Portal Login
Log into the Sensormatic Shopper Insights portal for access to your traffic and shopper analytics to help optimize the shopper experience and optimize operations.
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