Shopper Mobility
Enhancing the shopper journey with location-based mobility dataShopper visitation mobile data enables insights into shopper behaviors and patterns beyond the store.
Understanding evolving shopping habits and gaining meaningful insights to adjust operations and customer engagement accordingly is more critical than ever. The shopping journey is a fluid process with consumers often bouncing between online and offline along the path to purchase. Shopper mobility data will improve a retailer’s view of shopper engagement, allowing them to predict customer behavior better, enhance store performance, increase conversion rates, and optimize brand performance.

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